Maya Feller is a nationally recognized Registered Dietitian Nutritionist known for her inclusive, culturally sensitive, and evidence-based approach to nutrition. Although she had a respected reputation in the wellness space and media, her digital presence needed improvement to reflect her authority online. To address this, I was brought on board as the SEO Manager to elevate her website’s search visibility, user experience, and lead generation.
While Maya’s website housed valuable and insightful content, it lacked proper optimization to perform well in search results. The main goals were to:
Her platform deserved to be found easily by those searching for credible, compassionate nutrition advice. I was brought on board to make that happen.
To achieve these goals, I led a full-scale SEO initiative focused on long-term, organic growth. Here’s what I did:
I crafted a clear, step-by-step roadmap to address technical SEO gaps, content updates, and performance benchmarks.
I conducted deep research to identify the best search terms related to Maya’s services and audience, including long-tail and location-based keywords.
A full audit helped uncover issues such as slow load times, indexing errors, and missed on-page optimization opportunities, all of which were resolved.
I updated meta titles, headers, content structures, and internal links to improve relevance and user experience across all major landing pages and blog posts.
By benchmarking against top-ranking competitors in the dietitian and nutrition space, I identified opportunities where Maya’s site could outrank others through targeted content and smarter keyword use.
Just as Maya Feller delivers inclusive, expert nutrition advice, our SEO strategy made her website equally accessible and authoritative. By aligning her values with high-impact keywords, we boosted both visibility and engagement.
The strategy delivered strong improvements across all SEO metrics:
This project is a strong example of how strategic, values-aligned SEO can transform a professional service website into a high-performing platform. I’m proud to have partnered with Maya Feller to create an SEO framework that not only improved her digital footprint but helped her connect with more of the people who need her expertise.
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