Case Study:
Maya Feller
Maya Feller is a nationally recognized Registered Dietitian Nutritionist known for her inclusive, culturally sensitive, and evidence-based approach to nutrition. Although she had a respected reputation in the wellness space and media, her digital presence needed improvement to reflect her authority online. To address this, I was brought on board as the SEO Manager to elevate her website’s search visibility, user experience, and lead generation.
While Maya’s website housed valuable and insightful content, it lacked proper optimization to perform well in search results. The main goals were to:
- Increase keyword visibility
- Attract qualified traffic
- Improve site structure and speed
- Position Maya as a top-ranking voice in dietetics
Her platform deserved to be found easily by those searching for credible, compassionate nutrition advice. I was brought on board to make that happen.
To achieve these goals, I led a full-scale SEO initiative focused on long-term, organic growth. Here’s what I did:
1. Action Plan Development
I crafted a clear, step-by-step roadmap to address technical SEO gaps, content updates, and performance benchmarks.
2. Solid Keyword Research
I conducted deep research to identify the best search terms related to Maya’s services and audience, including long-tail and location-based keywords.
3. Comprehensive SEO Audit
A full audit helped uncover issues such as slow load times, indexing errors, and missed on-page optimization opportunities, all of which were resolved.
4. On-Page Optimization
I updated meta titles, headers, content structures, and internal links to improve relevance and user experience across all major landing pages and blog posts.
5. Competitor Analysis
By benchmarking against top-ranking competitors in the dietitian and nutrition space, I identified opportunities where Maya’s site could outrank others through targeted content and smarter keyword use.
Just as Maya Feller delivers inclusive, expert nutrition advice, our SEO strategy made her website equally accessible and authoritative. By aligning her values with high-impact keywords, we boosted both visibility and engagement.
The strategy delivered strong improvements across all SEO metrics:
Improved Keyword Rankings
- Maya’s website began ranking on the first page for several targeted industry terms related to dietetics and inclusive nutrition.
65% Increase in Organic Traffic
- More high-intent users were finding the site through organic search, driving steady and qualified traffic.
Higher Domain Authority
- Technical optimization and better content structure led to increased trust from search engines.
Boost in Leads and Engagement
- More visitors interacted with the site, signed up for the newsletter, and submitted contact inquiries, leading to measurable business impact.
This project is a strong example of how strategic, values-aligned SEO can transform a professional service website into a high-performing platform. I’m proud to have partnered with Maya Feller to create an SEO framework that not only improved her digital footprint but helped her connect with more of the people who need her expertise.
Keyword Research
On-Page SEO Optimization
Technical SEO
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