As SEO team of Positive Black Images Fine Art, we worked on optimization of their store on Shopify for better visibility in search engines and an increase in sales. We were involved in the complete SEO audit, optimization of product listings, as well as on-page SEO for product and collection pages. By combining technical improvements with keyword-rich content optimization, we successfully expanded their digital footprint—resulting in substantial increases in organic traffic and sales.
The Positive Black Images Fine Art is a mission-driven e-commerce brand that offers products reflecting Black culture, identity, and creativity—including art, apparel, and other lifestyle items. Although their products were well-designed and unique, the store struggled to attract online traffic due to limited SEO implementation, poor keyword targeting, and an unoptimized Shopify setup.
Positive Black Images Fine Art wanted to:
The store encountered several key SEO roadblocks:
Our multilateral approach sought to address the myriad of SEO challenges which entailed technical and content improvements alike.
1. Comprehensive Site Audit
We performed a full audit to identify technical SEO issues—such as broken links, slow-loading pages, and structural inefficiencies affecting site performance.
2. Keyword Research
Keyword research was very detailed and targeted high-intent and long-tail terms that had relevance to Positive Black Images Fine Art’s niche, products, and audience. Keywords were sprinkled through titles, tags, and content.
3. On-Page SEO Optimization
We rewrote product titles, descriptions, and meta data to align with our keyword research. This significantly improved the relevance and discoverability of products.
4. Store and Collection SEO
Store-level and collection pages were optimized with clear, keyword-rich copy to bolster category-level rankings and ensure site-wide consistency.
5. Content & Internal Linking
We enhanced internal linking to connect related products and collections, which improved both navigation and SEO. Content gaps were filled with optimized product descriptions and on-site blog articles.
Our efforts didn’t just improve traffic—they transformed visibility into revenue and turned the Positive Black Images Fine Art into a destination, not just a storefront.
Product SEO Optimization
We reviewed every product page and rewrote titles, descriptions, and meta data using targeted keywords. This made each listing more discoverable and better aligned with buyer intent.
Store-Wide Optimization
We improved content on core store pages—including the homepage and about sections—with keyword-rich, engaging copy that helped explain the brand story while improving search visibility.
Collection Optimization
Each product collection received updated titles and descriptions optimized for SEO and conversion. These changes helped attract more traffic at the category level.
Technical Fixes
We settled all technical SEO issues picked up from the audit-breaking links, slow site loading speed, responsiveness, and ability to display information on mobile devices
Content Strategy
To further boost engagement and SEO, we implemented a blog and updated product content. The content focused on community themes, emotional storytelling, and product relevance—all keyword-optimized.
1. Audit & Discovery
This was a holistic technical and content audit of the Shopify store, which thus gave rise to the insights forming the basis of implementing SEO.
2. Execution Phase
We executed key on-page updates across product, collection, and store-level content. Meta data, tags, and internal linking were updated based on our SEO findings.
3. Content Strategy
We added new content targeting both location-based and product-intent searches. Emotional and keyword-optimized product stories enhanced connection with users.
4. Monitoring & Optimization
We kept tracking performance metrics via Google Analytics, Google Search Console, and Shopify Insights. The learnings gleaned from the above were incorporated into refining the SEO strategy further to generate results.
The case study demonstrates how an entire, structured SEO campaign can change an e-commerce store’s performance. We helped Positive Black Images Fine Art grow organically, generate qualified traffic, and increase sales through optimization of on-page elements, fixing technical issues, and utilizing a great content strategy. The ongoing improvements continue to strengthen the store’s position in organic search.
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