Case Study:

Fast Cell Repair

Executive Summary

As the SEO team for Fast Cell Repair, we managed brand initiatives to improve visibility and organic traffic, from trust factors to technical SEO. We conducted comprehensive SEO audits and implemented tier-one SEO strategies while directly managing the Google Business profiles. Through a focused local SEO approach, technical enhancements, and consistent monitoring, we achieved a 62% increase in organic traffic and secured top rankings in local search results across Canada, positioning Fast Cell Repair as a market leader in the mobile device repair industry.

Client Background

Fast Cell Repair is a multi-location mobile device repair company operating across key cities in Canada. While the company had a strong physical presence and a reputation for fast, affordable service, it lacked sufficient digital visibility to compete effectively in an increasingly online-first customer journey.

Client Goals

To raise the online profile of Fast Cell Repair and create more local traffic that is engaging and leads to in-store visits and service bookings. The specific goals we focused on included:

Improving visibility in Google local search results
Increasing organic website traffic
Enhancing engagement with Google Business profiles
Turning search impressions into measurable business outcomes

Challenge

Even though Fast Cell Repair had a great service reputation, there were digital challenges. The website had numerous technical SEO issues, and many pages were slow. Different locations had varying pages and profiles on Google Business; all these made for low engagement and a complete failure to rank highly at the local level in major markets like Toronto and Vancouver for competitive keywords.

While Fast Cell Repair is known for its speed in fixing devices, a tailored local SEO strategy accelerates a brand’s online visibility, propelling it to new heights and ensuring sustained digital success.

Methodology

In confronting these challenges, we opted for a structured and data-validated sequence of events to improve technical and local SEO. This involved:

Comprehensive SEO Audits: Among many other technical shortcomings affecting performance, we identified crawl issues, duplicate content, mobile usability errors, etc.
Devising Effective SEO Strategies: Devised targeted initiatives to enhance on-page optimization, fix technical issues, and focus on local search.
Google Business Profile Optimization: We ensured consistency of NAP (name, address, phone), incorporated keyword-rich business titles and descriptions, posted updates, added images, and encouraged customer reviews.
Local Citation Building: We built and cleaned up directory listings to improve local trust signals and boost map pack visibility.
Performance Tracking: Through the use of Google Search Console, Google Analytics, and third-party SEO tools, we monitored site performance to redefine and reformulate our strategy continuously.

Solution

The solution required a combination of technical fixes and local SEO enhancements. Key actions we took included:

Technical SEO Fixes: We addressed broken links, thin content, mobile usability issues, and crawlability problems, while improving keyword targeting.
On-Page Optimizations: We optimized meta titles, headers, and internal linking on service and product pages to align better with search intent.
Google Business Profile Optimization: We managed all Google Business profiles for multiple locations, ensured accurate information, keyword-rich descriptions, and engaged directly with customers via reviews and updates.
Local Citation Building: We created high-quality citations on relevant directories to build authority and boost rankings.
Continuous Monitoring and Adjustments: We regularly analyzed performance through Google Search Console and Analytics and adapted the strategy to sustain and grow results.

Implementation Process

We executed the project in four structured phases:

Audit and Discovery: We evaluated keyword placements, competitive rankings, and technical health to establish a strategic roadmap for all service locations.
Execution: We deployed technical fixes, refined metadata, enhanced internal linking, and corrected Google Business listing inconsistencies.
Local Content Strategy: We developed location-specific landing pages and blog content while posting regular updates and visuals on Google Business profiles.
Monitoring and Refinement: We consistently monitored results, identified new opportunities, and refined the strategy using Google Search Console and Analytics.

Results

The campaign delivered strong and measurable results:

A 62% increase in organic website traffic over six months
Top 3 rankings for 90% of target local keywords across multiple cities
A 75% increase in Google Business profile visibility and a 50% rise in customer actions (calls, requests for directions)
Substantial growth in walk-in traffic and online service inquiries