Case Study:

Folio Investing

Introduction

In today’s competitive digital space—especially within the financial industry—being seen by the right audience is critical. For many brands, strong search engine visibility is the difference between being discovered or overlooked. When Folio Investing partnered with D-Tech Solutions, their goal was clear: identify what was limiting their online visibility and implement a roadmap for growth.

This case study outlines how we helped Folio Investing uncover hidden SEO challenges, implement strategic solutions, and achieve measurable improvements in both rankings and organic traffic.

The Challenge

Folio Investing was working in a very competitive and packed market. Their website battled to show up in search engine results even if they provided reliable financial services. They required a whole plan based on data and best practices, not only surface-level enhancements.

We identified several key challenges:

Technical SEO issues affecting how search engines crawled and indexed the site
Weak keyword targeting across core pages
Inconsistent meta descriptions, headings, and page structures
Content that lacked alignment with user search intent
A backlink profile that didn’t support domain authority or trust signals

To address these gaps, we needed a focused and customized approach.

From low visibility to high-performing SEO—Folio Investing’s journey with us proves that the right strategy turns clicks into lasting growth.

Our Strategy

We approached Folio Investing’s SEO overhaul in three core phases:

1. Comprehensive SEO Audit

Our specialists extensively looked over the website, assessing technical performance, content organization, keyword utilization, and link authority. Our first analysis directed our prioritizing of issues and opportunities based on impact and feasibility.

2. Identifying SEO Gaps

The audit revealed several critical weaknesses:

Duplicate and missing meta tags
Slow load speeds and mobile usability issues
Low content depth on key service and blog pages
Poor internal linking and unclear site hierarchy
A limited number of quality backlinks

These findings served as the foundation for our tailored SEO strategy.

3. Implementation of Strategic Recommendations

We worked closely with Folio Investing’s internal team to implement impactful changes:

Optimized meta titles and descriptions for relevance and engagement
Improved site speed and resolved technical issues for better user experience and crawlability
Reworked content to include targeted keywords, clearer messaging, and stronger structure
Developed a more intuitive internal linking strategy for better SEO equity distribution
Built high-quality backlinks through ethical outreach, partnerships, and guest content

Results

Within a few months, our collaborative work began delivering real results:

Technical Optimization

The general performance of the website improved noticeably. Problems with indexing were fixed; page load times dropped, and mobile responsiveness improved.

Improved Keyword Rankings

Several core pages moved onto the first page of Google for competitive financial keywords, increasing the site’s visibility to highly relevant search audiences.

Growth in Organic Traffic

Folio Investing noticed a significant rise in natural traffic—that is, more visitors actively looking for investment-related information and services—thanks in part to improved search results and more optimized material.

Higher User Engagement

Site visitors began spending more time on the platform, engaging with multiple pages, and returning for content—clear indicators of improved user experience and relevance.

Conclusion

Helping Folio Investing boost their website visibility was more than a technical project—it was a strategic partnership focused on long-term digital success. At D-Tech Solutions, we specialize in turning challenges into opportunities by combining smart strategy with hands-on execution.

This case study is proof that a data-informed SEO plan—paired with consistent, well-executed actions—can lead to real, sustainable growth. If your business is ready to increase visibility, attract the right traffic, and turn your digital presence into a lead-generating asset, we’re here to help.

Let’s build something that lasts.